Elite Lifestyle Coaching

The Problem

As an online fitness coach, Cory amassed a large following of over 200,000 followers, yet struggled to consistently convert his audience into paying clients due to the lack of an optimized client acqusition funnel. He face multiple challenges including:

• Low Conversion Rates: Despite a strong social media presence, their audience engagement wasn’t translating into a steady stream of paying clients.
• Time-Intensive Manual Processes: Without an automated funnel, valuable time was spent on repetitive follow-ups and onboarding tasks, leading to inconsistent client experiences.
• Lack of Clear Path to Purchase: Followers were unclear on how to start working with the coach, resulting in missed opportunities and a disconnected client journey.

The Solution

The fitness coach was at a crossroads: with a powerful social media following but no clear path to convert fans into clients, they needed a system that would transform their engagement into loyal customers. Enter DFY Brand. Together, we embarked on a journey to bridge the gap between follower and client with a funnel that captured interest, provided value, and guided clients effortlessly through their decision to invest in their fitness goals.

We started by designing an irresistible lead magnet tailored to the coach’s audience—an actionable resource that would solve a key pain point. This free offer positioned the coach as an expert, inviting followers into the first step of a trusted relationship.

With the lead magnet in place, we implemented a “keyword DM” sequence to simplify access. Followers could now DM a keyword to instantly receive the free guide, triggering an automated yet personalized conversation in the coach’s DMs. This not only encouraged inbound engagement but made the process feel personal and authentic.

The Results

As soon as followers expressed interest, the client acquisition funnel took over. Automated follow-up messages nurtured each lead, answering questions, building trust, and smoothly transitioning them toward signing up for the coach’s premium services. This funnel now works tirelessly in the background, and netted a record breaking 24 high-ticket coaching clients clients—all while allowing the coach to focus on delivering high-quality coaching.